About
I'm a self-employed front-end developer and digital marketer who thrives on building accessible, pixel-perfect interfaces that marry elegant design with rock-solid engineering. My sweet spot is creating digital experiences that are not only visually stunning but also optimized for performance, usability, and inclusivity.
Currently, I run my own independent practice — delivering custom web development and SEO & digital marketing services to clients directly and through platforms like Upwork. I build everything from enterprise-grade React applications to WordPress custom themes, always focused on real business outcomes: speed, rankings, and conversions.
Before going independent, I honed my skills across multiple tech companies — crafting enterprise web apps at Decode Meta Tech, and modernizing legacy systems at Eppeok Solutions and SZI Technologies. Each chapter taught me to blend creativity with technical precision.
I hold a Diploma in Graphic and Web Design from Arena Animation (2020), a B.A. (Honors) from JRN Rajasthan Vidyapeeth (2011), and an NIOS certification (2008). When I'm not coding or strategizing, you'll find me studying market charts, creating content, or diving deep into the latest tech trends.
Experience
Self-Employed — Freelance Developer & Digital Marketer
Independent2025 — Present
Running a full independent practice across four income streams: freelance front-end development (React.js, Next.js, WordPress custom themes) for clients via personal network and Upwork; SEO and digital marketing services including local SEO, Google Business Profile optimization, and schema markup; content creation across YouTube and Instagram; and active learning in stock market trading on NSE/BSE. Delivering end-to-end digital solutions from design to deployment.
Front End Developer
Decode Meta TechDec 2022 — 2025
Built robust enterprise web applications with React.js, TypeScript, and Tailwind CSS, ensuring excellent performance and strong SEO results. Greatly improved page load speeds for an e-commerce platform through effective code splitting and lazy loading techniques. Mentored two junior developers on front-end best practices, improving team code quality.
Front End Developer
Eppeok SolutionsSep 2021 — Nov 2022
Transformed legacy jQuery websites into modern, intuitive interfaces using Lottie.js animations, significantly enhancing scalability and streamlining maintenance efforts. Enhanced SEO with modern CSS architecture, achieving 90+ Lighthouse scores across sites. Conducted A/B testing on landing pages, significantly increasing conversion rates for a trading website.
Front End Developer
SZI TechnologiesMar 2020 — Aug 2021
Boosted site efficiency by 40% for key projects by streamlining asset delivery with Webpack and integrating Cloudflare CDN for enhanced caching. Developed WCAG 2.1-compliant user interfaces using Axe and VoiceOver, enhancing accessibility for users with disabilities. Converted PSD/Figma mockups into responsive HTML/CSS templates with hover animations and scroll effects.
Projects
Spearheaded the website development and digital marketing strategy for a healthcare diagnostic center. Built a custom, highly optimized WordPress theme focusing on technical SEO, fast load times, and a seamless user experience to drive local search visibility and patient engagement.
Developed a modern e-commerce platform with a sleek user interface and comprehensive features. Implemented Redux Toolkit for state management, user authentication, real-time cart updates, and wishlist functionality. Features include product filtering, responsive design, and a seamless checkout process integrated with secure payment processing.
Designed and developed a fully responsive community website for Brahman Samaj USA, showcasing news, events, and donation campaigns. Implemented dynamic content management with PHP and optimized accessibility, resulting in improved user engagement across devices.
Built a high-performance, SEO-optimized marketing website for Rank Crest, driving stronger online visibility and customer engagement. Developed modern, responsive UI with React and Tailwind CSS, and enhanced interactivity using Framer Motion animations.
Developed and optimized a scalable e-commerce website for Oliamoda, integrating WordPress for content management and implementing responsive design for mobile-first performance. Enhanced user engagement with Lottie.js animations and streamlined checkout flow.
Get In Touch
I'm currently available for freelance projects — web development, SEO, or digital marketing. Whether you have a project in mind or just want to say hi, my inbox is always open.